Answer twelve questions about the buyer, business case, margin, pilots, pipeline, sales team, and founder dependence. You will see the score and the three areas that need attention immediately. No email is required for the on-screen result.
The $4,500 package includes a review of your current pricing, a discovery conversation with you, and written sales findings. You receive the three priorities to address first, the supporting evidence, and a recommended next step. This paid review is separate from the automatic score above.
A typical sales process audit looks at CRM stages, conversion rates, and rep activity. A hardware sale usually breaks before any of that: at the buyer, the business case, the pilot that never converts, and the founder who still closes every deal.
The free questions above produce a self-reported score. The separate paid review adds Keith’s judgment, supporting evidence, and a prioritized fix list. An automatic score alone does not determine the right engagement.
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